IKEA the Swedish furniture company opened a new store in Malmo Sweden. They decided to promote this store differently than how they promoted their others. Instead of the old fashioned way, of big signs and TV advertisements, Ikea decided to open a Facebook account for the manager of the store Gordon Gustavsson.

What they did was upload 12 showroom pictures to his profile over a two week period. When a user “tagged” an item on the picture they got to take that item home. This was a great marketing idea. Word of the offer spread amongst friends, it appeared in peoples feed and so on so forth. They took advantage of “tagging” which took their advertisement to thousands and thousands of people free. Take a look at the video below to see just what they did.

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