It has been reveled that Google Adwords in testing a simple flat rate option for local businesses. This will make it a lot easier for people who are new to onlin e advertising and marketing to promote their websites and products.
The idea of this is that Local Businesses will pay a flat monthly fee for their ads instead of having to deal with the keyword auctions.
Google Adwords is confusing and tough to use if you are new to online marketing and if you have not used it before. This puts many companies and indivituals away from using it.
This is what Google had to say:
“When we talk to small businesses, they don’t always want to know what an auction is, how to create an ad, or bid on keywords, it’s complicated, so our goal has been to, ‘How can we make this really simple for them where they just pay a flat fee per month’”.
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