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May 8th, 2010 
The PPV Playbook by David Ford deserves its own site. A businesses website design and appearance plays a critical role in the overall ability to make profits. Your profits will be disappointing, if you get any, by merely uploading a simple one or two page site and never building on it. If you’re an online marketer, than you know very well that nothing in this business is as straight-forward and simple as it looks. Fortunately, it’s really not all that difficult to make your website an effective marketing tool. If you take some time and follow some simple guidelines, your website will have a much greater effect on your visitors. Now, we’ll talk about how you can go about getting that done. And if you write a good PPV Playbook review, you should see some good conversions.
It will be worth your while to browse the sites of some of your competitors. What are some aspects of these sites that appeal to you? Are there features that you find displeasing? Try to imagine that you are a regular visitor to this site; would you be tempted to buy from it? What exactly makes you want to make a purchase? Why not? Thinking about these questions and their answers can give you a lot of insight when designing your own site. When you design your own site, you should consider what traits you find positive and interesting. If you think like one of your customers, you can better decide what kind of website you’d be most likely to buy something from. Use this process of browsing like a customer to figure out if your website will motivate people to buy from you.
Don’t install sound on your website that plays automatically when someone enters. Webmasters use automatically playing sounds or videos because they definitely capture the attention of visitors, but not necessarily in a good way. Some people will immediately leave your site if they are forced to listen to a soundtrack, especially if it’s loud or a hyped up sales pitch. People like to choose what sounds they hear and what videos they watch. Consider that you could be losing thousands of dollars in sold products if your sound or video is automated and causing people to click away from your site.
Another factor that can change the way your website looks is the resolution of the monitor being used to view it, so this is something else you should check. People can view your set at different resolutions based on the kind of monitor they have. You don’t want a website that only looks good in high resolution, because many people will not being able to view it this way; it should look good in all resolutions. The more people who are able to view your site, even if they have low definition monitors, the more visitors and customers you can attract. You can check this by adjusting your own monitor settings. Check the site at all of the basic settings to make sure that it does not change too much.
Once you get started, you’ll find that it’s not very difficult to make a quality website. Be willing to spend some time on it, and avoid going to extremes in anything. The better your website looks, the more sales you are likely to make from it. Anyone can simply put up a website, but this by itself won’t make you successful. You need to have a good website if you truly want to make money online.
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