NameMedia makes changes to their parking platforms

Well theres some good news today for fellow domain parkers as we hear that NameMedia, parent company of BuyDomains and Afternic , have released improvments to their three main parking platforms, of which are GoldKey, ActiveAudience, and SmartName.

The improvements are as follows:

1. Reporting – improvements to reduce timeout issues and site downtime and improvements to data discrepancy reporting. This includes a move to a new data center as well as database improvements.

2. Dashboard – what was once a convoluted mess is now a simple dashboard including recent revenue, portfolio snapshot, and best and worst performing domains. Beyond the dashboard, I still find NameMedia’s reporting systems to be more complicated than some of its competitors. A simple click to view the entire month’s stats by domain name would be a nice addition.

3. Landers – introduced seven new templates including localized search. The new templates include a configurable number of results.

There are few differences between NameMedia’s parking services as they all use the same platform. GoldKey is intended for newer and smaller domainers, where as SmartName is an exclusive program for only the biggest domain portfolio owners.

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