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June 22nd, 2010 
Whether you need a print job done quickly and professionally for personal or business reasons, the service and quality you get from an online printer can’t be beat. Use them for business cards, brochures, catalogs, letterhead, notepads, postcards, posters, magnets, labels, invitations, notecards — any printer service you can think of!
Below is a list of some of the most common printing terms and their definitions:
- PMS COLORS: PMS stands for Pantone Matching System and was developed for color identification. The system assists designers and printers in the communication process for color specification on printing orders. Each PMS color has a unique number and formula for ink mixing. PMS colors are also referred to as “spot” colors.
- PROCESS COLOR: The four basic colors of ink used in process color printing are cyan, magenta, yellow and black (also referred to as CMYK). These ink colors are transparent and “process” with each other when overprinted in predetermined amounts. i.e. when cyan overprints yellow, it produces green, when yellow overprints magenta, it produces orange. Controlled screen tint combinations of the four basic colors allow the full spectrum of colors to be produced on a printing press.
- GRAY SCALE: The tonal range from a very light gray (1% dot) up to solid black (100% dot) in increments of 1%.
- RESOLUTION: The quantification of output quality designated in dots per inch (dpi) when applied to paper output and in lines per inch when applied to film output. Laser printers commonly hold resolutions of 300, 600, 800 and 1200 dpi. Film output units (imagesetters) have variable resolution output; but are most commonly specified based on the surface type of papers to be printed. Screenprinting can hold a resolution from 55 to 70 line screen. Newsprint can hold a resolution from 85 to 100 line screen. Uncoated papers typically use 120, 133 or 150 line screens. Coated papers can hold resolutions of 133, 150, 175 and even 200+ line screens.
- BLEED: Ink coverage that extends to the edge of the finished (trimmed) piece. Designs without margins (full bleed) require extra space around the image to allow for trimming and is usually more expensive than designs with a 1/4″ or 3/8″ inside margin.
Even without previous experience with online printing printers, getting your print jobs to look exactly the way you want is uncomplicated and intuitive. Just follow the steps listed on the printer’s website, and feel confident that you’re getting the best prices and fastest turn around available!
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