Posts Tagged ‘Google’

Setting Up And Using A Google Adwords Account

Some Webmasters about to start out online want to go into industries with  a lot of competition and Google Adwords is by far the largest advertising giant on the Internet today.  Even if your budget is not as large as those f the larger companies that you wish to compete against, Adwords allows you to do so by spending very little money.

Google Adwords allow you to bid on keywords that relate to your website or product, allowing you to draw in new visitors and potential customers for a low price meaning if your website is attractive and converts well your ROI will be high.

So lets g through some steps to opening a Google Awords Account.

1. Head over to Google Adwords and Sign up for Google AdWords.

2. Once you arrive on the Adwords site click on the “Start Now” tab on the top right corner of the page.

2. Now choose between using a current Gmail or email address that you use to login to Google services like AdSense, Gmail, Orkut, or iGoogle to login or choose to create a new email account.

3. If you choose a new email, fill out all the requested fields and verify account, then continue with the steps below. If you decide to use a current email associated with Google you can continue with the next steps now.

4. Now fill in your country/territory, choose your time zone and currency. When this is done it will say account complete. Now click the “sign in” link and go to your account.

5. Now your ready to create your first advert. Click “create your first campaign”

- Choose a campaign name-

- Now select the Locations, Languages, and Demographics of the countries and territories that you want your advert to appear-

-Now Choose how you wish to pay for clicks. You set your daily budget “this is the maximum amount of money you are willing to pay each day” Once your adwords account reaches this number no more ads will be shown until the following day  and can choose your own CPC (Cost per click, CPC. This is the maximum amount of money you are willing to pay each time someone clicks on your ad.) or you can choose, Automatic bidding to try to maximize clicks for your target budget.

6. Now create your Google adwords advert. Make sure the title is relevant to the keywords you will be targeting. Create an eye catching description that will make people think that they need to click on your advert. Check the ads your competitors are using and make yours better. Now click “save and continue”.

7. Now choose as many keywords as you can think of and place them in the keyword box provided. If the suggested keywords that Google provides to the right, are relevant to your campaign then you can choose them. Once you have selected all of the relevant keywords for your campaign, click ‘continue’.

8. Seclect continue once again and follow the simple steps to complete your Google Adwords account setup.

Popularity: 7% [?]

Eight Tips For Effective SEO On Site And Article Titles And Description

We all want good SEO and search engine traffic and we all try so hard to succeed in achieving it. We write post after post and yet we wonder why are our articles not getting traffic?

Well let me explain a little tip that will better help your search rankings.

All sites and articles need effective titles, tags and descriptions. This will help you rank better in search engines such as Google, Yahoo, and Bing.

1. First hint is to always remember to write a unique title on all your articles and unique meta descriptions

because search engines LOVE unique and if you are just copying other sites titles and descriptions then the search engines will not rank you as high as the original websites that had the title.

2.Make sure that your titles are globally recognised and catchy so that users will be curious and interested to know more about your website.

3.Try including the title of your artle or site in your description.

4. Include your targeted keywords in your meta title but be sure not to overdo it. For meta description, just simply state what is the web page all about. Here are some hints:

Title between 50 – 60 Characters is the best,

Description should be used 180 to 245 Characters,

While the Keywords must be less than 320 Characters.

5. If there is a target location where you will promote your site or products, just put the location on the title and keywords as this will help search engines to add to correct location domain and users looking for that specific site in a specific location will find it easier.

6. Use different title tags for every single web page.

7. Do not use special characters in your meta tags.

8. The title and the description of your actual page should be exactly the same in your meta tags.

Popularity: 3% [?]

Top 10 Searched Keywords Of 2009

Google, Yahoo and Bing have released the top keywords of 2009. Take a look and maybe they will help you to choose a niche for your website.

Yahoo Hottest keywords 2009:

1. Micheal Jackson
2. Twilight
3. WWE
4. Megan Fox
5. Britney Spears
6. Naruto
7. American Idol
8. Kim Kardashian
9. NASCAR
10. Runescape

Google most searched keywords 2009:

1. Micheal Jackson
2. Facebook
3. Tuenti
4. Twitter
5. Sanalika
6. New Moon
7. Lady Gaga
8. Windows7
9. Runescape
10. Torpedo Gratis

Bing most concerning items:

1. Micheal Jackson
2. Twitter
3. Swine Flu
4. Stock Market
5. Farrah Fawcett
6. Patrick Swayze
7. Cash For Clunkers
8. Jon and Kate Gosselin
9. Billy Mays
10. Jayce Dugard

Popularity: 3% [?]

Social Media ROI: Socialnomics

Popularity: 1% [?]

Google To Start Ranking Sites On Their Speed

google_logoGoogle has been very involved with site speed during 2009, and it seems now that how fast your page loads may have an effect on how well your site ranks on Google in 2010. Google have talked about how they want the web to be a faster place to search and have talked about the importance of speed. The company will do all that is can to make the web faster.

Matt Cutts said to the public that speed will soon be a ranking factor in Google search engine, “a lot of people within Google think that the web should be fast,” So if you have a fast site, then you may see your rankings on Google rise next year.

Google say that having a faster website can increase your users and sales, so have recommended that webmasters work on optimising their websites to work a lot faster this will also help when Google bring this new feature in to action.

Google recently announced a Site Speed site, which provides webmasters with even more resources specifically aimed at speeding up their pages.

Popularity: 1% [?]

Google Acquires Admob For $750 Million

ad_mob_logo_headerGoogle has today announced that it has acquired AdMob for $750 million. The mobile ad platform has been especially popular on the iphone.

AdMob founder Omar Hamoui had the following to say to customers:

Today we announced that AdMob has signed a definitive agreement to be acquired by Google for $750 million. We are extremely excited about this new partnership and what it means for our advertiser, developer and publisher partners.

AdMob’s people, products and tools will continue to work to deliver successful campaigns for you and to effectively monetize your mobile traffic – no interruptions. Our product and engineering teams will keep building great products for our customers. Our sales team will keep working with our thousands of advertisers to deliver successful campaigns. Our business development team will keep working to maximize ad revenue for the more than 15,000 mobile Web sites and applications that make up AdMob’s publisher network.

After our deal closes, AdMob will work with Google to accelerate the pace of innovation in mobile and do an even better job for you. We believe this deal will benefit our advertisers, developers and publishers by:

*Increasing our investment in building innovative and engaging ad units across platforms and to further improve targeting and tracking.

*Building even more powerful relevance and optimization capabilities, and more powerful technology and tools to monetize mobile traffic.

*Increasing the effectiveness of display advertising on mobile devices by leveraging Google sales team, infrastructure and relationships.

*Improving the already high level of service and support we deliver to our advertisers, developers and publishers.

Google had this to say:

iPhone and Android users browse the Internet more often than anyone else [Morgan Stanley], contributing to Google’s 5x mobile search growth over the past two years
And a quarter of these same iPhone and Android users spend nearly 90 minutes per day using applications on their devices [AdMob]

What do you think about the price? Is it a good buy for Google?

Your email:

 


Popularity: 8% [?]

Verizon’s the Droid Eris Released Tomorrow [ Video ]

Tomorrow will see the release of the Verizon Droid, but there are two Android devices appearing on the network.
Google announced that they would partnership with Verizon back in October and it was then that they said that they would be releasing two Android devices.

So one was The Droid which is being released tomorrow and now we get to see the second which is,The Droid Eris from HTC. This device will retail at $99 and is being released tomorrow also.

The phone features WiFi, a 5 megapixel camera, and the Sense UI features multi-touch, which is something the Droid does not have. The Droid Eris is also a bit smaller and doesn’t have a separate keyboard.

Watch the video below to see the Droid Eris in Action:

Popularity: 1% [?]

Google Dashboard Released , Shows All The Information Google Knows About You

Google has been criticised a lot for the amount of information Google knows about you. Well lets be honest if you use a lot of Google services then they will have a lot of information about you. But after all the criticism they have now decided to alleviate the issue and have now launched Privacy Dashboard. Privacy Dashboard shows you all the information that Google knows about you and your online habits all in one place.

Dashboard covers more than 20 Google products and services. Including , youtube, Gmail, Orkut, Calendar docs, Picasa, Talk, Web History, Alerts and more.

This is a large list and a lot of us would use a large number of these services, so it would be interesting to see what exactly we have told Google.

Find the Google dashboard over at google.com/dashboard, or by login into your Google account, clicking on Settings, choosing “Google Account Settings” from the dropdown, and then clicking on the link next to “Dashboard”.

Popularity: 1% [?]

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