Top10.com Sells To UK Company For $1 Million

A UK price comparison company has purchased the domain name Top10.com from Idealab for $1 million in cash and equity. The deal included $200,000 in cash, and Idealab will take a 7% stake in the privately held company.

Top10.com Media Ltd. runs mobile phone and broadband comparison sites, which have been rebranded to a main portal at Top10.com. The company says its comparison sites attract 1.5 million UK users a month, and generated £9m revenue during financial year 2009.

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