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November 18th, 2009 
murrc2 So you upload a video to youtube and you hope to get views or maybe for it too go viral. But you check a week later and still only the measly 10 views and no comments. You go mad and you hate the fact that no one is interested in your video that is so much better than half the viral videos out there.
Seriously you have to be a big name user on youtube to get your videos to go viral but thats all about too change now.
The Change
YouTube Direct has brought social video sharing to a whole new level. In a nutshell, it allows users to post breaking videos directly to the news media. If your video is news worthy, chances are, it would be picked up and broadcast digitally or through the TV. News media is resuming its role as the gatekeeper of information being spread.
This tool would also prove to be useful during events such as disasters, protests and elections. We are soon going to see a powerful marriage between content from users and the reach of news media.
More from YouTube:
“That’s why we created YouTube Direct, a new tool that allows media organizations to request, review and rebroadcast YouTube clips directly from YouTube users. Built from our APIs, this open source application lets media organizations enable customized versions of YouTube’s upload platform on their own websites.
Users can upload videos directly into this application, which also enables the hosting organization to easily review video submissions and select the best ones to broadcast on-air and on their websites. As always, these videos also live on YouTube, so users can reach their own audience while also getting broader exposure and editorial validation for the videos they create.”
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